Business Essentials

Improving Your Brand-Agency Relationships – Photography Article

Increasingly, brands are re-evaluating how to resource their marketing teams. Here are a few ways to navigate the growing uncertainty between marketing teams and agencies. There’s a growing trend in marketing where many brands are taking their content and creative work in-house and out of scope from their agencies. It wasn’t long ago that agencies were the only solution for marketers to access the top talent in their field. But today the pressures of changing needs from brands, new self-serve…

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How Long Can Instagram Videos Be (and Other IG Video Questions) – Photography Article

How long can Instagram videos be? Find out with this complete guide to IG videos and IG stories and create masterful videos to capture your audience’s attention. Instagram is an excellent tool for businesses to reach their customers with emotion-filled content. It also gives users a platform to share their most exciting experiences with friends, family, and followers. So, how long can Instagram videos be? Is There a Limit for Instagram Video Posts? Video posts made to your Instagram feed…

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What Is IGTV and How to Use It – The Value of Powerful Video – Photography Article

Learn everything about Instagram’s new IGTV platform and discover tips for creating powerful IGTV videos for your business. Smartphone users have been able to upload videos to their Instagram account for a while, with one main drawback: a 60-second limit to video size. IGTV is the answer to this obstacle, and a whole new creative outlet for content creators and brands on social media. What Is IGTV? Instagram TV is a platform where users can create their own TV channel.…

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What to Include in Your Company Brochure – Photography Article

Create a dynamic company brochure for your business today. From engaging content to memorable images, find out how to make your brochure stand out. While everyone focuses on digital marketing, it can be easy to forget how essential print marketing is to your business. Your company brochure is an effective way to reach a new audience, one who may not interact with your online presence or other forms of advertising. Learn how to create a professional brochure with all the…

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Six Brochure Folds Guaranteed to Catch the Eye’s Attention – Photography Article

Learn six effective brochure folds for print marketing campaigns and what makes them so spectacular (and memorable) for your business. Brochures are an excellent marketing tool to summarize key concepts in a way that grabs attention and is easy to remember. Choosing the right fold is almost as important as the content you place on each page. Here are six types of brochure folds that provide great results. The Half Fold: Simple and Clear The half fold consists of a…

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