branding

Practical Photo Editing: How to Create a Mood – Photography Article

Practical Photo Editing: How to Create a Mood Photo editing does more than prepare your photos for print. It’s a key step in making photos that define your brand voice. Learn more with our practical tips. (Featuring LORETTA LEWIS and HEIDI KIRN) You can’t have a great brand without a great photo editing style. That’s not to say your post-production needs to reinvent the wheel or be over-the-top. Any thoughtfully-developed editing style enhances your approach to storytelling, and, when used consistently,…

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Make Your Website Better with Fantastic Photography FAQs – Photography Article

Make Your Website Better with Fantastic Photography FAQs Your website is often a client’s first experience with you. Make it great with photography FAQs that set expectations and get them excited to book you! (Featuring JON-MARK WILTSHIRE) Frequently Asked Questions (FAQs) aren’t new in the world of websites, yet many photographers forego them. Used smartly, however, photography FAQs will help you book the right clients and deter the wrong ones. For years, Victoria, British Columbia photographer Jon-Mark Wiltshire has used…

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The New Brand Photography is the Multipotentialite’s Dream – Photography Article

The New Brand Photography is the Multipotentialite’s Dream Like most creatives, you’re probably good at a lot of things. See how one multipotentialite combines her skills to create the new brand photography. (Featuring SARAH WAYTE) multipotentialite an educational and psychological term referring to a person, particularly one of strong intellectual or artistic curiosity, who excels in two or more different fields “I love writing just as much as I love taking photographs!” I was speaking with Chilliwack, British Columbia, photographer…

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Why Your Instagram Isn’t Growing – Photography Article

First off it’s not you, it’s Instagram. It comes down to a few very simple things that can be summed up in three words and two reasons: chronological order and saturation. There are so many people on Instagram, and the organic, chronological order news feed is sadly a thing of the past. These two things alone mean the beginning of the end for any social media platform, because they mean that the platform is prioritizing advertisers over users—that’s great if…

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Alien Skin Software Changes Its Name to Exposure Software – Photography Article

The photography software company Alien Skin Software announced a major company rebranding today. Henceforth, the company will be known as Exposure Software and its new website can be found at exposure.software. The company formerly known as Alien Skin Software first started creating its tools for photographers back in 1993, and its award-winning photo editor, file organizer, and RAW processor Exposure X4 is used by photographers around the world. The $119 software is available both as a standalone program or as…

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2 Customizations that will Make Your Online Galleries Extra-Gorgeous – Photography Article

Customize your ShootProof online galleries with adjustable image sizes and spacing. Choose the right look for your unique brand! (Photographs: THE SCOBEYS) Your clients will be happier than ever when you make every gallery as gorgeous as possible! Here are two simple ways to customize the look and feel of your online galleries – and see your sales soar! Your favorite songs leverage the power of the pause to create rhythm. In that same way, the spaces between your photos…

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Instagram to be Renamed to ‘Instagram from Facebook’ – Photography Article

Instagram is getting a name tweak as Facebook seeks to signal its ownership and control over its subsidiary apps. The photo-sharing app will soon be called “Instagram from Facebook.” The Information first reported on the change, which will be shared by WhatsApp, turning it into “WhatsApp from Facebook.” The new “Instagram from Facebook” name will initially appear on the listings for the app in Apple’s App Store and Google Play, but it seems likely it’ll be used on the splash…

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What I’ve Learned From My Wedding Photography Business – Photography Article

I got to thinking about a few things I wish I knew before starting my business. Yes, I wish I knew more about the technicality of photography (wait, so you’re telling me f-stop and aperture ARE THE SAME THINGS?!? Still asking yourself, ‘What is aperture?’ – check out the ultimate aperture guide), but I wish someone would’ve sat me down and had a real conversation about expectations. I envision this scene in my head like there’s this mafia-looking guy (hair…

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